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Experts in Building Done-For-You Brands and Businesses with Athletes

We don’t just advise — we build. We help athletes turn their platform into fully built, revenue-generating businesses, combining athletic identity with professional branding to unlock long-term off-field income.

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YOUR GAME. YOUR BRAND. YOUR BUSINESS.

Unlock Your Unique Advantage

We don’t just look at your audience — we look at you. Your story, your strengths, your edge. We help athletes uncover what makes them stand out and transform that into a brand that’s real, magnetic, and built to last.

Your Business, Built With You

No scattered ideas, no generic playbook. We take you from raw concept to fully built, revenue-ready business. Whether you come with a vision or need help shaping it, we craft a clear, custom roadmap that matches your goals and delivers results.

Winning On and Off the Field

Your career doesn’t stop at the game — neither should your income. We design businesses that grow alongside your sport, so you’re building wealth, impact, and legacy now and into the future. You focus on your game; we help secure what comes next.

Ready to create something lasting off the field? Let’s work together to build your brand or business.

Meet Lachlan Delchau Jones

Lachlan Delchau-Jones is the driving force behind Playmaker Partnerships. He's all about helping athletes turn their skills into successful businesses off the field. Starting with his own e-commerce ventures, Lachlan learned what it takes to build brands and now uses that knowledge to guide athletes every step of the way. He partners with athletes, not just as clients but as collaborators, to turn their goals into reality. At Playmaker, it’s all about practical, hands-on support that drives real success.
Lachlan Delchau-Jones

Lachlan Delchau-Jones

Founder of PlaymakerPartnerships

Founder of PlaymakerPartnerships

Connect With Lachlan

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Choose the business model that matches your goals.

  • What kinds of businesses can I build?
    We’ve helped athletes launch: Coaching and training programs Custom merch or clothing brands Coffee and lifestyle product lines Digital content platforms or fan communities Unique custom ventures tied to your interests If you’re not sure where to start, we’ll help guide the brainstorming.
  • Who is PlaymakerPartnerships for?
    We work with athletes who want to create a meaningful brand or business outside their sport. Whether you’re looking to build something long-term or just explore new income streams, we’re here to help you do it right. We’re for athletes who take their image seriously and want more than just a flashy moment — they want something lasting.
  • Will working with you distract me from my athletic career?
    No. We specifically design businesses that can work alongside your career — not against it. You stay focused on your sport while we do the heavy lifting. When you’re in-season, the business can keep growing quietly; when you’re off-season, you can lean in as much as you want.
  • What makes PlaymakerPartnerships different from other agencies?
    We don’t just sell you on a “package” or push generic merch drops. We work 1-on-1, side by side with you, to create something tailored — something you’re proud of. You get Lachie directly involved, plus a full team in the background managing setup, design, sourcing, logistics, and marketing.
  • How involved will I need to be?
    You can be as involved as you want. We handle the backend: website, products, logistics, and more. But we always loop you in for the important decisions — it’s your brand, after all. You have final approval, and we make sure it feels authentically yours.
  • Can you help with products and suppliers?
    Absolutely. We have connections with manufacturers, printers, product suppliers, and logistics partners. Whether it’s clothing, coffee, supplements, or something custom, we help you source, negotiate, and deliver it.
  • What if my athletic career changes suddenly?
    We build flexible businesses designed to adapt. Whether you get injured, retire, switch careers, or change directions, we’ll help you pivot the business to fit your new chapter.
  • I’m not tech-savvy. Can I still do this?
    Yes. You don’t need to know how to code, run a website, or manage digital marketing — that’s our job. We guide you through every part of the process and make sure you’re confident, without overloading you with tech.
  • How much does it cost?
    We charge a clear, flat upfront fee — no hidden costs, no commission, no percentage cuts. All the money you make stays yours. Our fee covers everything: planning, building, sourcing, and launching your business. You’ll know the full cost before we start.
  • What if I don’t know what kind of business or brand I want yet?
    That’s completely normal. Many athletes come to us unsure of what they want to build. We help you explore the options — coaching, merch, custom products, even unique ventures tied to your personality — and craft something that fits you. You don’t have to figure it all out before we start.
  • What if I’m interested but not ready yet?
    That’s okay. We’re not here to pressure you. You can follow along, stay connected, and reach out when the time feels right. Just know that the sooner you start, the sooner you can turn your name into a meaningful, lasting business.


We break down the best athlete business types so you can build income and impact beyond the game.
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YOUR GAME. YOUR BRAND. YOUR BUSINESS.

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